Postbacks
Server-to-server delivery you can rely on.
Deliver conversion notifications to partners and advertisers with server-to-server postbacks — and see exactly what happened on every delivery.
Click received
Conversion received
Attribution applied
Revenue calculated
Partner postback sent
Advertiser response
Delivery
Postbacks and webhooks, built for operations.
Send server-to-server postbacks and webhooks as conversions are processed, with the delivery detail your team needs when something does not go through.
- Server-to-server postbacks — independent of the browser
- Webhooks — connect events to your systems
- Status & latency — per delivery, at each hop
- Retry history — what was retried and the outcome
Related capabilities
Works with the rest of the platform.
FAQ
Common questions
What is a postback?
A server-to-server call that records or forwards a conversion without relying on the browser — used to notify partners and advertisers and to record conversions from your systems.
How are failed postbacks handled?
Delivery status, latency, retry history, and failure reasons are captured, and the Event Inspector lets you investigate the full request and response for any conversion.
Can we send postbacks to partners and advertisers?
Yes. Postbacks can deliver conversion notifications to partners and advertisers as part of the event flow.
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