Enterprise Performance Tracking

Performance Tracking, Built for Scale.

Track every impression, click, conversion, and postback in real time—with precise attribution, partner controls, and reporting your team can trust.

Book a Demo Explore the Platform

app.trackingpro.io/reportsIllustrative interface

Impressions

2.41M

Live

Clicks

310,958

Live

Conversions

9,449

Live

Approved payout

₹18.9L

Reconciled

Source	Clicks	Conv.	CR	Payout	Status
Partner · Network A	128,940	4,217	3.27%	₹ 8,43,400	Reconciled
Partner · Network B	96,512	2,884	2.99%	₹ 5,76,800	Reconciled
Direct · Campaign 118	54,301	1,946	3.58%	₹ 3,89,200	Reconciled
Partner · Network C	31,205	402	1.29%	₹ 80,400	In review

Real-Time EventsCaptured as they happen

Flexible AttributionRules you control

API-FirstBuilt for integration

Custom Tracking DomainsYour own domains

Role-Based AccessGranular controls

Built to ScaleHigh-volume tracking

The platform

Capture. Attribute. Optimize.

TrackingPro brings tracking, attribution, reporting, and partner operations into one system — so the numbers your teams act on are the same numbers you can defend.

Capture

Collect impressions, clicks, conversions, and custom events across web and mobile — each recorded with full context.

Attribute

Apply transparent rules and connect every conversion to the correct source, campaign, and partner.

Optimize

Analyze performance, control partners, and resolve issues in real time — before they cost you.

Traffic SourceClicks, impressions & app events

Event LayerCaptured with full context

AttributionTransparent, rule-based

ReportingReal-time, filterable

Postbacks & BillingDelivery & reconciliation

app.trackingpro.io/reportsIllustrative interface

Impressions

2.41M

Live

Clicks

310,958

Live

Conversions

9,449

Live

Approved payout

₹18.9L

Reconciled

Source	Clicks	Conv.	CR	Payout	Status
Partner · Network A	128,940	4,217	3.27%	₹ 8,43,400	Reconciled
Partner · Network B	96,512	2,884	2.99%	₹ 5,76,800	Reconciled
Direct · Campaign 118	54,301	1,946	3.58%	₹ 3,89,200	Reconciled
Partner · Network C	31,205	402	1.29%	₹ 80,400	In review

Real-time tracking

Every event, captured with context.

TrackingPro records impressions, clicks, conversions, custom events, and server-to-server events across mobile and web — with the partner parameters and campaign metadata attached.

Full context — source, campaign, partner, placement, device, geo
Web and mobile — browser and app traffic in one pipeline
Server-to-server — record events directly from your systems
Processing status — see how each event was handled

app.trackingpro.io/inspectorIllustrative interface

Event	conversion · purchase
Source	Partner · Network A → Campaign 118
Attribution	Last click · window 30d
Payout	₹ 200.00
Duplicate check	Passed
Decision	Approved · click matched within window

Attribution

Attribution you can explain.

Configure how credit is assigned and see exactly why each conversion was attributed the way it was — with the decision history to back it up.

Click-through attribution, and view-through where supported
Configurable attribution windows
Event-level attribution with duplicate protection
Transparent decision history, conversion status, and rejection reasons

app.trackingpro.io/reportsIllustrative interface

Impressions

2.41M

Live

Clicks

310,958

Live

Conversions

9,449

Live

Approved payout

₹18.9L

Reconciled

Source	Clicks	Conv.	CR	Payout	Status
Partner · Network A	128,940	4,217	3.27%	₹ 8,43,400	Reconciled
Partner · Network B	96,512	2,884	2.99%	₹ 5,76,800	Reconciled
Direct · Campaign 118	54,301	1,946	3.58%	₹ 3,89,200	Reconciled
Partner · Network C	31,205	402	1.29%	₹ 80,400	In review

Reporting

Answers without waiting for another report.

Real-time reporting with flexible dimensions and custom metrics. Save the views you use, compare periods, and share advertiser- and partner-level reports.

Flexible dimensions — slice by source, campaign, partner, geo, device
Revenue to margin — revenue, payout, profit, and margin in one place
Saved views — and scheduled or on-demand exports
High-volume tables — built to stay responsive at scale

Postbacks & Event Inspector

Debug every conversion path.

Follow a conversion end to end — and when a postback fails, see exactly where and why. This is where operations teams live.

Click received

+0ms

Conversion received

+312ms

Attribution applied

+318ms

Revenue calculated

+321ms

Partner postback sent

+402ms · 200

Advertiser response

+540ms · 200

Request & response — full payloads and headers for every step
Status & latency — status codes and timing at each hop
Retry history — what was retried, when, and the outcome
Failure reason — a clear cause instead of a dead end
Event timeline — identifiers and payloads across the full path

Explore the Event Inspector

app.trackingpro.io/campaignsIllustrative interface

Campaign	Partners	Daily cap	Status
Campaign 118 · CPA	12 partners	2,000 / day	Active
Campaign 204 · CPL	7 partners	No cap	Active
Campaign 231 · CPI	4 partners	500 / day	Paused

Partner operations

Operate every partnership from one platform.

Manage advertisers and partners, control campaign access and caps, approve conversions, and reconcile billing — without stitching tools together.

Advertiser & partner management — access, caps, and payout controls
Conversion approval — review and approve before payout
Partner reporting — scoped visibility with role-based access
Billing & reconciliation — revenue and payouts that tie out

app.trackingpro.io/qualityIllustrative interface

Signal	Source	Reason	Decision
Velocity spike	Partner · Network C	Above threshold	Review
Duplicate clicks	Campaign 231	Same click id	Rejected
Proxy signature	Source 4471	Under review	Review
Normal traffic	Campaign 118	Passed checks	Approved

Fraud & quality

Protect performance without losing visibility.

Traffic-quality signals and rule-based checks flag suspicious activity for review — with the reasoning attached, so decisions are explainable, not a black box.

Rule-based checks and duplicate detection
Velocity monitoring and suspicious-source analysis
Conversion review with decision explanations
Investigation history for every case

Developers

Built for technical teams. Ready for business teams.

An API-first platform with postbacks, webhooks, tracking links, custom domains, and macros — with the documentation and testing to integrate quickly.

REST API, webhooks and server-to-server postbacks
Tracking links, macros and custom tracking domains
Authentication, event schemas and integration testing

Read the developer overview

GET https://track.yourbrand.com/postback
  ?click_id={click_id}
  &event=purchase
  &payout=200.00
  &txn_id={transaction_id}

Illustrative example. Never expose real credentials or API keys in client code.

Security & reliability

Control, reliability, and visibility at every layer.

Enterprise controls and operational visibility across your account, your data, and your integrations.

Role-based access

Granular permissions so advertisers, partners, and internal teams see only what they should.

Audit logs

A record of key actions across the account for accountability and review.

Signed postbacks & secure APIs

Protect the integrity of server-to-server events and API access.

Custom domains & data isolation

Run tracking on your own domains with account-level separation.

Monitoring & incident visibility

Platform monitoring with visibility into operational status.

Backups & recovery

Data durability practices to protect your tracking history.

See the Security overview

Solutions

Built for how performance teams actually work.

Affiliate Networks

Manage campaigns, partners, conversions, payouts, and reporting from one tracking system.

Explore

Performance Agencies

Measure every source and campaign while maintaining advertiser-level visibility.

Explore

Advertisers

Understand conversion sources, validate partner performance, and control postbacks.

Explore

App Marketers

Track performance campaigns and event outcomes across partners and sources.

Explore

FAQ

Questions, answered.

What does TrackingPro track?

TrackingPro captures impressions, clicks, conversions, and custom events across web and mobile traffic — with the source, campaign, partner, placement, device, and geography attached to every event.

Can TrackingPro support server-to-server tracking?

Yes. Server-to-server (S2S) postbacks let you record conversions directly from your systems and deliver conversion notifications to partners and advertisers without relying on the browser.

Does TrackingPro support custom conversion events?

You can define custom events and pass event values, so conversions beyond a single purchase — leads, installs, in-app actions — are tracked and attributed with their own payout logic.

Can partners access their own reports?

Partner reporting gives partners visibility into their own performance with role-based access, so they see what they need without exposing the rest of your account.

Can we use custom tracking domains?

Yes. You can run tracking on your own custom domains, keeping tracking links consistent with your brand and infrastructure.

How are postback failures handled?

The Event Inspector and postback tools surface request and response details, status codes, latency, retry history, and failure reasons — so operations teams can diagnose and resolve delivery issues.

Can TrackingPro integrate with our existing systems?

TrackingPro is API-first, with webhooks and postbacks, so it connects to your existing stack, partners, and advertiser systems.

Is pricing based on tracked events or platform usage?

Pricing depends on factors such as tracked event volume, active partners, reporting and retention needs, infrastructure, and support level. Talk to sales for a scope tailored to your setup.

Make every performance event accountable.

See how TrackingPro can bring tracking, attribution, reporting, and partner operations into one precise platform.

Book a Demo Contact Sales

Track Every Event. Trust Every Result.