Attribution
Attribution you can explain.
Decide how credit is assigned, and see exactly why each conversion was attributed the way it was — with the decision history to back it up.
| Event | conversion · purchase |
| Source | Partner · Network A → Campaign 118 |
| Attribution | Last click · window 30d |
| Payout | ₹ 200.00 |
| Duplicate check | Passed |
| Decision | Approved · click matched within window |
Attribution rules
Rules you control, decisions you can defend.
Configure attribution windows and models, then apply them consistently — with click-through attribution, and view-through where supported.
- Click-through & view-through — where supported by your setup
- Configurable windows — set the lookback that fits your model
- Event-level attribution — credit at the level that matters
- Duplicate protection — so the same conversion is not counted twice
Impressions
2.41M
Live
Clicks
310,958
Live
Conversions
9,449
Live
Approved payout
₹18.9L
Reconciled
| Source | Clicks | Conv. | CR | Payout | Status |
|---|---|---|---|---|---|
| Partner · Network A | 128,940 | 4,217 | 3.27% | ₹ 8,43,400 | Reconciled |
| Partner · Network B | 96,512 | 2,884 | 2.99% | ₹ 5,76,800 | Reconciled |
| Direct · Campaign 118 | 54,301 | 1,946 | 3.58% | ₹ 3,89,200 | Reconciled |
| Partner · Network C | 31,205 | 402 | 1.29% | ₹ 80,400 | In review |
Transparent decisions
No black-box credit.
For every conversion, see the status, the source it was attributed to, and — when a conversion is rejected — the reason why.
- Transparent decision history per conversion
- Conversion status at a glance
- Clear rejection reasons
- Ready to inspect further in the Event Inspector
Related capabilities
Works with the rest of the platform.
FAQ
Common questions
Which attribution models are supported?
Click-through attribution, and view-through attribution where supported, with configurable attribution windows so you can match your business model.
How do you prevent double-counting?
Duplicate protection at the event level helps ensure the same conversion is not attributed or paid out twice.
Can we see why a conversion was attributed a certain way?
Yes. Attribution keeps a transparent decision history, including conversion status and rejection reasons, which you can review in the Event Inspector.
Make every performance event accountable.
See how TrackingPro can bring tracking, attribution, reporting, and partner operations into one precise platform.
Track Every Event. Trust Every Result.